.: Expo Explore

Saturday, October 23rd, 2010
Miami Beach Convention Center
1901 Convention Center Drive, Hall C
Miami Beach, FL 33139
305-673-4440
mdglcc@bellsouth.net

Call 305-673-4440
to reserve your booth
at Expo Explore

Click Here to fill out
the application online

Fax Document to
305-673-8883

Download PDF File


	`Why Exhibit?` `Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.` `Highly targeted` `With their tightly focused profiles and carefully targeted audiences, trade exhibitions are highly cost-effective sales and marketing platforms.` `Flexible` `Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents.` `A two-way communication process` `Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.` `The buyer comes to you` `Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.` `Neutral sales environment` `The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.` `A three-dimensional media` `Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.` `Fast market penetration` You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in four days at an exhibition than you might otherwise achieve in months. Exhibitions are also one of the quickest and most cost-effective means of exploring and entering new export markets. Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool. Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side. `Other common reasons for attending exhibitions include:` `• To consolidate business relationships • To solve specific problems • To find new markets • To appoint agents/seek principals • To discuss specific terms/conditions/pricing • To obtain technical knowledge • To discuss business needs in a neutral environment`